Martha Stewart Living Radio: The Radio Blog

Success: Act Like a Lady, Think Like a Man with Sportscaster Bonnie Bernstein

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For the last 16 years, Bonnie Bernstein has been one of the most familiar faces on CBS Sports and ESPN. In fact, the American Sportscasters Association has named her one of the top female sportscasters of all time. But it’s not all about the field for this television legend. After surviving life-threatening blood clots, Bernstein decided it was time to use her skills to bring health issues center stage. She has since turned her experience into a passion for sharing and promoting a healthy lifestyle. She is currently the Co-National Spokesperson for the Coalition to Prevent DVT (deep-vein thrombosis), and is also working with Let’s Move! and the President’s Council for Physical Fitness to raise money for programs that deal with childhood obesity and influence laws in Congress that will make our next generation a healthier one. Plus, she is an ambassador for a youth-based fitness program called ING Kids Rock.

While Bernstein is focusing her attention on being a public health advocate and corporate speaking engagements, she recently stopped by Making a Living with Maggie Mistal where she shared stories of her road to success. When she first started in the industry, Bernstein said she “felt like a bull in a china shop. I know what I want to do. I’m going to outwork…be more more driven…and I’m going to show people that I can be this network sportscaster, and ultimately it did work…but there are things I would have done differently.”

Here are some of Bernstein's tips for succeeding, especially when you’re working in a male-dominated industry:

  • Have a “Type A” personality: “You need to work through your profession with blinders on, you can’t take ‘no’ for an answer and you have to have this insatiable drive to succeed even when people are telling you we don’t think you’re going to get as far as you think you’re going to get.”
  • Learn to be a team player: You need to learn how to work within the confines of a group of people who are all aspiring to reach the same goal. “Be politely persistent and value patience because anybody who has that insatiable desire wants it yesterday and sometimes you just need to wait and bide your time and let things come as they come, and not try to force them to come. Don’t bulldoze people in the process!”
  • Have a “to-do” list: Create this list daily and keep it in front of you. Check things off as you accomplish your tasks.

To learn more about Bonnie’s work, visit her website and follow her on Twitter @BonnieBernstein to get healthy living tips, as well as sports updates.

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